All rights reserved to Marcie and Tom Dinkel

Our winery is a proud member of the Napa Valley Vintners, an organization committed to the future of the Napa Valley through the preservation and enhancement of its land, wine and community.


Creating your perfect wine, using your DNA
 

 

 

Awards and spent a few days and some late nights meeting rap, R&B and kuduro superstars from across Africa: names like Banky W, Fally Ipupa, Daddy Owen, Cabo Snoop and Radio & Weasel, from Angola to Uganda, Democratic Republic of Congo and beyond, all huge stars in their own countries, selling truckloads of records despite rampant piracy and a rickety music industry. These guys are kind of the Jay Zs and Snoops of Africa, basically.

 

 

Dos  Lagos Vineyards

 Napa Valley, Atlas Peak Appellation 

phone: 707 278 4080

 

 

Awards and spent a few days and some late nights meeting rap, R&B and kuduro superstars from across Africa: names like Banky W, Fally Ipupa, Daddy Owen, Cabo Snoop and Radio & Weasel, from Angola to Uganda, Democratic Republic of Congo and beyond, all huge stars in their own countries, selling truckloads of records despite rampant piracy and a rickety music industry. These guys are kind of the Jay Zs and Snoops of Africa, basically.

 

Creating your perfect wine, using your DNA

 

Boutique vineyard partners with DNA experts to create ultimate wine experience

 

source: http://www.jetsetmag.com/lifestyle/wine-and-spirits/dos-lagos-vineyards-creating-perfect-wine-using-dna/

 

 

The morning sun is already warming the vines, and a wispy, cooling mist is wafting off the tops of the fog bank below.  At 1,650 ft. elevation on the slopes of Atlas Peak in Napa, this is the ‘normal’ start to the day.  A warm aroma of oleander, lavender and ripening blackberries is carried throughout the 22-acre estate by the gentle breeze.

 

Dos Lagos Vineyards, nestled in the highlands of wine country in Napa, California, and its natural simplicity could make it seem like an unlikely place for the emergence of new technology. Award-winning Cabernet Sauvignon?  Yes.  Yet tech breakthroughs are generally reserved for a certain California valley, not a Napa hilltop.  

 

Like the white volcanic ash that gives the burgeoning Cabernet Sauvignon grapes their unique flavor, a 21st century idea is sprouting on the estate and changing the way people drink wine – by using the power of DNA.

 

Through a unique partnership with Vinome, the first DNA-based wine service led by a team of genetic scientists and wine experts, Dos Lagos Vineyards is creating custom wines based on a person’s taste preferences revealed by their own DNA. The idea may sound far-fetched but it is, in fact, based in science.

 

“After years of analyzing DNA to develop medicine, we started thinking…” said Sara Riordan, Vinome co-founder “…If there’s a gene that tells you whether you like Brussels sprouts or not, and whether you like cilantro or not, why aren’t we using genetics to tell people whether they would favor a certain wine?”

Founded in 2015, Vinome has harnessed the longstanding science of taste to pair wine lovers and wine discoverers with boutique wine selections on a much deeper level than what was possible before. Relying on the analysis of 40 different genetic variants, along with smell and taste preferences from a survey with more than 100 questions, Vinome created a comprehensive algorithm that allows those scientific insights to be filtered out through eight distinct palate profiles

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First, Vinome analyzes the DNA code and a small number of genes involved in taste and smell via a simple saliva test. This, combined with the answers from Vinome’s brief taste preference quiz, creates a unique algorithm that helps the scientists and wine concierge team at Vinome understand exactly what flavors a client would enjoy most. The aim is to narrow in on each person’s ideal “100 Point Wine”. Once Vinome has ascertained each person’s DNA based taste profile, the expert vintners at Dos Lagos Vineyards host a tasting panel with the clients and then begin developing a wine geared to that preference matrix, delivering the only wine in the world that has been created specifically for that person. 

 

 

 

 

“Our ideal client is one who has developed the experience and knowledge to know what he or she likes and dislikes, but may not know precisely ‘why’ they have these preferences, or be able to articulate them with enough accuracy to scope the creation for a ‘built to order’ wine,” said Dinkel.  

                                                                                                                 

The ‘flagship’ offering at Dos Lagos Vineyards is the Estate Cabernet Sauvignon. However, the wines created by the team can be anything the client desires. Examples are Pinot Noir and Zinfandel to Chardonnay and Sauvignon Blanc, or perhaps a Rhone varietal.

 

Marcie Hunt, co-owner of Dos Lagos, artist and former supermodel, then creates a custom label with original artwork for each wine before it is bottled.  The creation of the artwork is as intimate as the creation of the wine. Marcie and the client review the client’s preferences in art prior to creating her original work that may become the label.

 

“We invite our clients to be as involved as they desire, from harvesting and blending to creating the label and bottling – they are essentially part of the winemaking team from start to finish,” Marcie added. 

 

Finally, once the wine is finished, the winemaking team at Dos Lagos will host a special release party for the customer. The smallest unit Dos Lagos works with is a standard oak barrel of 60 gallons, which yields approximately 25 cases of finished wine, but larger volumes are possible as well.

 

Here's the process:

 

1. Drop us a note expressing your interest in getting started.  We'll discuss terms and a timeline.

2. We'll send out the DNA test kit and analyze your DNA

3. The questionnaire will help us get a handle on the wines you like

4. We will meet and do a blind tasting

5. Together, we will set a plan in place to develop your personal wine.  Red wines will take a couple of years in process, white wines about a year.

6. We'll have a launch party - and celebrate your wine's release!